Here’s your roadmap.

Part one, the X-Ray.

Here is my URL: [paste it]. Look at it the way a first-time buyer would, then
report on four things:

- Findable: what would someone type to land here, and do I show up for it?
- Readable: can a stranger say what I sell after ten seconds on the page?
- Fast: what is slowing the page down or getting in the way on a phone?
- Actionable: what is the one thing the page asks me to do, and is it obvious?

Then name three competitors who show up where I do not, and say what they are
doing that I am not.

Part two, the Attention Map.

For my buyer, answer these five questions with real, specific names, places
and phrases, never categories:

1. Who do they follow and trust already?
2. Where do they spend their time online and off?
3. What do they search for, in the words they actually type?
4. What keeps them stuck?
5. What do they want next?

Finish with the five places I should show up first, in order, and why.

Here is my offer: [describe it in two or three sentences].
Here is my buyer: [paste from your brand file].

Pick the five kinds of free value that fit this offer best, from this list:

assessment, free training, mini course, challenge, strategy call, calculator,
template, checklist, resource guide, community, audit, email course, report,
sample or demo, video walkthrough, case study, start-here page, benchmark,
waitlist, PDF guide, worksheet.

For each of the five, tell me:
- Why it fits this offer and this buyer.
- What it would take me to make it.
- Ten hooks I could use to promote it. Write the hooks in plain speech, the way
  I would say it out loud to one person. No clever wordplay, no questions that
  answer themselves.

Rank the five from easiest to hardest to build, and say which one you would
build first if you were me, and why.

Part one, the belief list.

Before someone buys [my offer], list every belief they have to hold:

- About the approach itself.
- About me as the guide.
- That this is the best option available to them.
- That it works for someone in their situation.
- That it already worked for people like them.
- That results come soon enough to matter.
- That the upside spreads into the rest of their life or business.

For each belief, say how strong it is today and what evidence would move it.

Part two, STORIES.

Write the long-form piece that shifts those beliefs, in this order:

1. Situation: where my buyer is right now.
2. The landscape: what is going on around them.
3. What people usually try, and why it fails.
4. The better way, explained simply.
5. Results: what changes, with real proof I give you.
6. The invitation: what I want them to do.
7. The expectation: what happens after they do it.
8. Why now.

Sixth-grade reading level. Short sentences. No em dashes.

Here is what I sell: [describe it]. Here is who buys it: [paste from your
brand file]. Here is my proof: [paste it].

Score my current offer out of ten on the four things that decide whether people
buy, and say why for each:

- Dream outcome: how badly do they want the result?
- Likelihood it works: how sure are they it will work for them?
- Time to result: how long before they feel something change?
- Effort required: how much do they have to do?

Then build five different offer stacks that raise those scores. Each stack:
the core thing, three to five items that go with it, and a name.

Then give me three price points for the best stack: an entry, a main, and a
premium. Say what is in each and who each one is for.

Then give me one honest deadline or limit that is true for my business, never
a fake countdown.

Here are the rules and the content for [name the thing: a training, a service,
an onboarding, a course]: [paste everything you have, messy is fine].

Write ONE source file that holds all of it. Structure it so a person can read
it and so you can build from it. Every fact appears exactly once.

Then, from that source file and nothing else, generate:
1. The slide deck outline.
2. The workbook or worksheet a participant fills in.
3. The onboarding steps and emails.

Last, give me a short map: for each thing I might want to change later, tell me
which part of the source file to edit so all three outputs change together.

If two pieces of what I pasted disagree with each other, stop and ask me which
one is right before you write anything.

Part one, the Closeout. Run this at the end of any working session.

Before we end, write down:
- What we did.
- The options we weighed.
- Why we chose what we chose.
- What we tried that did not work, and what it cost.

Then turn that into one publishable post for my audience, in my own words, using
my brand file. Teach the thinking, never the tool. Say what happened, what I would
do again, and what I would skip.

Part two, meeting intelligence.

Here is a call transcript: [paste it]. Pull out:
- The insights worth keeping.
- Trends you see across what people said.
- The problems named out loud.
- The advice given, and who it was for.

Then draft three pieces of content from it: one short post, one email, and one
longer article outline. Quote people exactly when you quote them, and tell me
which quotes I need permission to use.